by | Sep 9, 2020 | News
The consumer-facing CBD industry operates in a regulatory gray zone even as it grows in prominence. Illegal to market as an unapproved drug, dietary supplement or food additive under the Food, Drug & Cosmetic Act, nevertheless, the CBD industry has flourished with...
by | Sep 9, 2020 | News
In a press release published this week, the American Association for Laboratory Accreditation (A2LA) announced they have successfully accredited Viridis Laboratories to ISO/IEC 17025:2017. Viridis Labs, based in Lansing, Michigan, gained their license to operate as a...
by | Sep 2, 2020 | News
As a medical cannabis professional, I, like most industry leaders, have been left out of the conversation around the Governor’s call to legalize recreational cannabis. Much like flying a plane without the advice of the pilot, those of us who are rooted in this space...
by | Aug 26, 2020 | News
With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than ever before. Enter TV. Once seen primarily as a branding medium, DTC brands are now using television to drive online and in-store...
by | Aug 26, 2020 | News
With the death of Facebook arbitrage, direct-to-consumer (DTC) marketers are forced to look for new ways to drive sales more quickly than ever before. Enter TV. Once seen primarily as a branding medium, DTC brands are now using television to drive online and in-store...
by | Aug 25, 2020 | News
Over the past year, more and more consumer class actions have been filed against manufacturers and distributors of CBD-infused products. These actions typically assert claims based on how the product is marketed, such as whether it (i) contained the advertised amount...
